๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐ ๐๐ ๐๐๐๐๐๐๐ ๐๐๐
HQJ Coffee School proudly presents the WCC Judge Skills Program for Brewers Cup, an official program of the World Coffee Championships (WCC). This is a rare opportunity to learn directly and gain judging skills according to WCC standards for the Brewers Cup competition.
โ
1. ๐๐๐จ๐ฎ๐ญ ๐๐๐ ๐๐ฎ๐๐ ๐ ๐๐ค๐ข๐ฅ๐ฅ๐ฌ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ
• Developed by WCC, based on the latest research from the Specialty Coffee Association (SCA) and the Coffee Value Assessment (CVA) system.
• Purpose: Equip participants with a thorough understanding of the judging process, scoring system, and WCC regulations in the Brewers Cup competition.
• Certification: Participants will receive an official Judge Skills Certificate issued by WCC & SCA. This is the first step on the journey toward becoming a WCC Certified Judge.
• The program is led by certified WCC Representatives, featuring updated content aligned with WCC Rules & Regulations and using the Coffee Value Assessment (CVA).
2. Overview – Course Content
โ
Watch the performance. Follow the judging. Experience the coffee. Understand the result.
The WCC Judge Skills Program helps participants systematically understand how a Brewers Cup routine is observed, evaluated, and translated into scores.
Under the guidance of Edward Choo, participants will explore:
-
What judges observe during a competition routine
-
How scoring decisions are made
-
How calibration influences interpretation
-
How the complete performance and service are translated into a final score
A special feature of the program at HQJ is the official demo routines performed by Bella Pham and Sam Choi, allowing participants to experience high-level competition routines and follow the full process from performance to evaluation.
โ
Learning Experience
1. WATCH
Follow the routine, communication, time management, and service process.
2. OBSERVE
See what judges notice and how they record their observations.
3. EXPERIENCE
Taste the coffee as part of the complete competition service.
4. SCORE
Make your own evaluation decisions before the discussion begins.
5. DEBRIEF
Compare the competitor and judge perspectives to understand how the final result is formed.
3. Who Should Attend?
Not only for judges.
You do not need to be pursuing WCC Judge Certification to gain value from this program.
The program is particularly suitable for:
๐ Current and future judges
Those who want a deeper understanding of the judging system, scoring, and calibration.
โ Competitors and Coaches
Those who want to understand how a competition routine is received and evaluated from the judges’ perspective.
๐ง Brewers and Baristas
Those who want to improve sensory, evaluation, and coffee quality communication skills.
๐ฅ Roasters, QC Professionals, and Trainers
Those who want to develop a more structured approach to coffee evaluation and feedback.
๐ Café Owners and Managers
Those who want to better understand beverage standards, quality, and team training.
๐ Serious coffee and competition enthusiasts
Those who want to experience Brewers Cup at a deeper level rather than only watching the public-facing performance.
4. Instructor & Demo Team
Edward Choo – WCC Representative | Instructor
Edward Choo will directly teach the official WCC judging system, including rules, evaluation criteria, scoring logic, and calibration.
He has been a World Judge for WBC and WBrC since 2020, bringing participants direct insight into the World Coffee Championships judging system.
Bella Pham – Brewers Cup Champion | Demo Barista
Bella will perform Brewers Cup demo routines with competition-level structure, presentation, and service, allowing participants to observe how a competitor builds and delivers a complete routine.
Sam Choi – WBrC Judge | Demo Barista
With experience in competition, judging, and coffee education, Sam will deliver a second high-level demo routine and help participants connect the perspectives of competitor, judge, and trainer.
5. Location & Schedule
๐ September 26–27, 2026
โฐ 09:00–17:30 daily
๐ Language: English / Vietnamese
๐ฅ Maximum capacity: 12 participants
๐ HQJ Coffee School
F5, 738 Su Van Hanh, Hoa Hung Ward, Ho Chi Minh City
6. Tuition Fee
Early Bird – 10% off until September 14, 2026.
12,960,000 VND (VAT included)
โ
Standard tuition: 14,400,000 VND (VAT included)
Participants who successfully complete the program will receive an official Certificate of Completion issued by WCC and SCA.
Please note: the WCC Judge Skills Program is not the WCC Judge Certification. The program provides official foundational training and, from 2027, will be a prerequisite for anyone pursuing WCC Judge Certification.
Contact HQJ Coffee School for consultation and registration.
Register now with HQJ to join this exclusive program! Contact us if you have any question! (+84) 976 8867 84 (Tammy) (Whatsapp)